Recurring Revenue Retention Calculator
Separate gross and net recurring revenue retention for a starting customer cohort.
Your result
FINANCIALEnter your values and select calculate.
On this page How it works & practical examples
How to use the Recurring Revenue Retention Calculator
Follow the customers present at the beginning of one reporting period. Exclude revenue from newly acquired customers and keep the revenue basis and period consistent.
The calculation
Worked example
A $10,000 cohort losing $1,000 to churn and $500 to downgrades but gaining $2,000 in expansion has 105% NRR and 85% GRR.
Assumptions and limits
This is a cohort reconciliation, not a forecast. Churn and downgrade losses cannot together exceed the starting cohort revenue; expansion is separate.
Common questions
Which inputs should I use?
Follow the customers present at the beginning of one reporting period. Exclude revenue from newly acquired customers and keep the revenue basis and period consistent.
What does the result exclude?
This is a cohort reconciliation, not a forecast. Churn and downgrade losses cannot together exceed the starting cohort revenue; expansion is separate.