FINANCIAL
ROAS Calculator
Measure attributed revenue returned for each dollar of advertising spend.
Your result
FINANCIALEnter your values and select calculate.
On this page How it works & practical examples
How to use the ROAS Calculator
Enter revenue and ad spend from the same reporting period and attribution window. The multiplier states revenue per advertising dollar, while the percentage is that same ratio times one hundred.
The calculation
ROAS = attributed revenue / advertising spend
Worked example
$20,000 attributed revenue divided by $5,000 ad spend is 4× ROAS, or 400%.
Assumptions and limits
ROAS does not subtract product costs, refunds, staff costs or other overhead. It is not profit or ROI, and attribution differences can make channel comparisons misleading.
Common questions
Does 4× ROAS mean 300% profit?
No. Revenue is not profit; delivery and other costs must still be deducted.
Why is zero ad spend invalid?
The ratio would divide by zero and would not provide a finite return per advertising dollar.